We’ve two bits of exciting news about our collaboration with Discovery Networks Europe. Firstly, the Animal Planet Club campaign we produced last year, which saw childlike doodles hijacking the regular Animal Planet programming, has won a Silver Promax award for ‘Best Children’s Promo at the PROMAXBDA Eurpoe awards out in Barcelona! We were thrilled to be recognized against such stiff international competition!
Secondly, the campaign is returning for a second, sophomore year with a whole new set on on-air bumpers ! We’ve tried to build on the fun we had last year even further, scouring hours of fresh live action show clips to find the most amusing to subvert. If you want to see a very different version of Swan Lake or an unconventional football match you need to watch the video below to enjoy the new set of 8 bumps!