Lush commissioned independent director Tom Werber to produce a video mixing his black and white Victorian etchings style with their brightly coloured cosmetics. Tom chose Karrot as his animation house and the team produced a celebratory piece full of atmosphere and excitement in the form of a Christmas Day family present giving and town square fireworks display!
Launched in November 2010, the completed video enabled customers to click on the products when they appeared and add them to their shopping baskets as part of the experience.